Account Management Training is the process of increasing your ability and confidence in managing your strategic sales accounts. You can benefit from training by enhancing your existing skills in communicating directly with your key accounts and increase your understanding of your client’s needs and long term sales relationship.
Account management is for new Client Service Professionals to increase their level of sales with their existing customers. The training involves developing a strategic short, medium or long term plan after an account overview using a standard sales training template. This is brought about by the understanding of your accounts and prioritising them to measure each of their profits. After this has been verified, we can develop commercial strategies for each of your clients, to help in the negotiation process with management and the generation of a proper pricing structure.
You will be taught how to create personalised SWOT, Competitor Matrices helps you establish your company’s competitive advantage and establish a buyer needs matrixA structured process for developing a sales strategy based on your strengths and weaknesses. These tools will help sales leaders maintain team focus and create a robust ten point customers plan. You will be trained to unearth existing customers issues through brainstorming via Sales Organogram , and develop active listening skills.
Day to day servicing of your second-tier accounts can often keep your sales force busy and distracted from your main valued customers. The maintaining of your key accounts by building long term relationships, will keep your sales and profits strong and keep you ahead of the rest. If these accounts are key to you , then they are bound to be attractive for your competitors!

Account Management Training